It is not revelatory to suggest that the media, and in particular, the tabloid variety are sensationalist. Moreover, the language used is often manipulative and designed to target our emotive nature. But the anthropomorphising of a killer whale, named Tilikum, in SeaWorld Orlando, involved in an incident yesterday, resulting in the death of Dawn Brancheau, a trainer of 16 years experience, further highlights the preposterous role many media agencies have assigned themselves, both as defenders of morality and guardians of righteousness.
I would like to emphasise that the focus of this post is not to regurgitate the events themselves, but rather to examine the reportage across various media outlets. The aforementioned killer whale refers to the species of mammal making headlines and is not designed to assign blame or motive to the orca in question. However, I get the sense that this is not the case in much of the media coverage.
The most common themes are that of a malevolent creature and words such as attack and kills are pervasive.
The Guardian headline '[w]hale kills its trainer in front of visitors to amusement park' may suggest that it's bad enough the whale killed but that it did so in front of an audience is particularly gruesome. The term amusement park can lead one to think of this as a particularly heinous crime, given that it occurred in a place of fun and wonder.
The Sun's seemingly innocuous headline 'Whale Shook Girl to Death' is interesting. The use of the word girl when referring to a highly qualified forty year old woman, continues the theme of victim, which is so often the hypocritical role women are assigned in the tabloid press.
By extension, if there is a victim there is a transgressor. Also in The Sun today, 'The beast nicknamed Telly, had killed before,' referring to reports that Telly had been involved in two previous incidents where human fatalities occurred. I am surprised that so far they have resisted the pun Serial Killer Whale or some other scaremongering zinger. If the voice of doom falls on deaf ears then perhaps a tug of the heart strings will achieve the desired result, such as this headline; 'Trust...Tragic trainer Dawn Brancheau with Orca at SeaWorld' which appears below a picture showing Ms. Brancheau embracing the whale. So we can add back-stabber to Telly's list of crimes.
Aware of the inherent dangers undertaken in her line of work Ms. Brancheau said back in 2006, ‘You can’t put yourself in the water unless you trust them and they trust you.”
BBC have a video of a gentleman who attended the show under the headline 'Eyewitness describes fatal attack on whale trainer.' But as his statement reveals he was talking with his daughter and did not see the initial events which culminated in the trainer losing her life. Though his wife did see the incident she was not interviewed.
Some may see this as being merely pedantic, but given that there have been conflicting reports of the events that led to Ms. Brancheau being in the water, perhaps an actual eyewitness account and not a source relating what someone else told him would be desirable. Several spectators are quoted as saying the whale came up from the water and grabbed the trainer by her waist, however The Orange County sheriff's office says preliminary accounts indicated Ms. Brancheau slipped and fell in, the incident is still under investigation.
The Telegraph has a piece entitled 'SeaWorld killer whale attacks trainer: latest in string of deaths,' which goes on to list six fatalities involving wild animals and experienced trainers over a nineteen year period. In a related article the Telegraph suggests that the whale was 'blamed' for drowning a trainer in 1991 and had a 'controversial past.' There is no mention of SeaWorld's responsibility in the matter.
In fact there is no mention whatsoever of the ethical considerations in any of the articles I have quoted, of housing (to put it one way, imprisoning is another) wild animals in a space equivalent to you or I spending our lives in a bath tub. I would go as far to say that the tone of many of the articles I have read has been one of condemnation, an undercurrent picked up on by Diane Gross the older sister of Ms. Brancheau when she said ‘[Dawn] would not want anything done to that whale... she loved the whales like her children.’ Though these accidents occur relatively rarely, when they do occur it is important to access them in their wider context.
When the veneer of entertainment is removed by a tragedy such as this we are reminded of the dangers of bringing the mountain to Muhammad.